We design, activate, measure and optimize digital media solutions based upon quantitative evidence that forge an emotional connection with your shoppers by combining data analytics and storytelling. Our core sectors of expertise are retail, QSR, digital signage, digital asset management, digital media workflows and publishing solutions.

Adrian Weidmann
Managing Director

As a Digital Shopper Experience professional, Adrian possesses a clear understanding of the transformational and disruptive change occurring in retail where digitally empowered shoppers are taking control of how they engage with brands- and design solutions that help brands manage their journey.  Having an intimate understanding of the internal and external retail ecosystem, Adrian has been able to successfully design and convey broader digital shopper experience concepts, strategies and their benefits to all stakeholders. He has a proven track record of creating digital media strategies and activating technology solutions that bridge home, life and in-store—exceeding corporate and shopper expectations.

As a digital media workflow transformation consultant, Adrian bridges the ‘business objective’ gap between the Chief Marketing Officer and IT community. Spanning more than 30 years of introducing various emerging digital media technologies, Adrian now assists brands, retailers and agencies designing and creating digital media strategies and activating intelligent cross-channel shopper marketing communication and media delivery tactics that connect brands and shoppers whether at home, in life or in-store.


Adrian has spent the past 21 years pioneering all aspects of digital media communication from content creation, curation, configuration, publishing and delivery to digitally empowered shoppers by way of media channels of their choice. Leveraging various emerging and innovative technologies to acquire shopper data, StoreStream Metrics leverages transactional data with shopper behavior and biometric data to design and activate effective shopper marketing and merchandising experiences.

In addition to being on the Digital Signage Expo advisory board since the show's inception in 2004, Adrian also is a business and strategy advisor to three technology startups encompassing mobile proximity/content and experiential marketing, RFID merchandising and music.

Adrian and his son, Ben, are now working on remodeling Ben's first home. This after surviving a three-year restoration and launch on Lake Minnetonka of a 1965 Columbia Contender sailboat.

Andrea brings a wealth of expertise to StoreStream Metrics with more than 15 years of progressive experience in developing successful brand strategies for the foodservice + retail industries.  During her 11+ years with The Coca-Cola Company, she played a critical role in creating the strategic roadmap for growth within the National Foodservice + Retail divisions. 


Andrea served as the Digital Menu Board (DMB) subject matter expert for the company.  She conducted the first ever DMB qualitative + quantitative research proving the ROI.  Understanding the importance of learnings regarding DMBs, she was able to weave the DMB research with the Neuromarketing research to create a holistic approach she presented to food service + retail customers across the globe. 


Prior to joining The Coca-Cola Company, Andrea cut her teeth as a brand strategist in her home state of Florida where she developed marketing platforms for Darden Restaurants, Universal Orlando Resort and Big Bend Hospice.  She earned an honors AB in Economics and an MBA from Rollins College in Winter Park, Florida. 


When she not developing marketing strategies, Andrea enjoys hanging with her Executive Chef husband, traveling, and cheering on her football teams – Go Seminoles and Broncos!

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Wes Roper
Principal, CTO

Wes has twenty years of engineering leadership in the semiconductor and IOT industries where he did custom system specification and design.  He brings both hardware, software and data analytics together to produce systems that allow customers to quickly visualize their data and make decisions.  Wes is most comfortable engaging when the customer has a problem or wants to do something, but does not know where to start as evidence by his 20+ patents.

Wes is an open thinker and relationship builder that brings an extremely deep and high-quality network that spans basically all industries.  He also has an intimate knowledge of the franchise and marketing technology industries.

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Al McClain
Retail Industry Advisor

Al is the CEO and co-founder of RetailWire.com, the expert discussion community for the retailing community. Al has 30+ years in the retail, tech, and CPG spaces. Career highlights include sales/management stints with Luzianne-Blue Plate Foods, Bestfoods, Red Rose Tea, and Progressive Grocer (Trade Dimensions and Retail Insights divisions). Al co-founded IdeaBeat.com in 1997, a precursor to RetailWire.com.


Frequent clients include SAP, IBM, Oracle, IRI, Aptos, Criteo, CPC Strategy, Listrak, Rakuten, Expert Voice, Optimizely, Alliance Data, Mirakl, etc.

Al has spoken extensively at industry events, for the National Grocers Association, the Institute for International Research, the Magazine Publishers Association, the d2 Digital Dialogue Conference, the Category Management Association, Shoptalk, and Future Stores East. He has written for publications such as Nielsen Wire, Loyalty Management, RetailWire.com, and Forbes.com