Adrian possesses a clear understanding of the transformational and disruptive change occurring in retail where digitally empowered shoppers are taking control of how they engage with brands- and design solutions that help brands manage their journey.  Having an intimate understanding of the internal and external retail ecosystem, Adrian has been able to successfully design and convey broader digital shopper experience concepts, strategies and their benefits to all stakeholders. He has a proven track record of creating digital media strategies and activating technology solutions that bridge home, life and in-store—exceeding corporate and shopper expectations.

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As a digital media workflow transformation consultant, Adrian bridges the ‘business objective’ gap between the Chief Marketing Officer and IT community. Spanning more than 30 years of introducing various emerging digital media technologies, Adrian now assists brands, retailers and agencies designing and creating digital media strategies and activating intelligent cross-channel shopper marketing communication and media delivery tactics that connect brands and shoppers whether at home, in life or in-store.

 

Adrian has spent the past 21 years pioneering all aspects of digital media communication from content creation, curation, configuration, publishing and delivery to digitally empowered shoppers by way of media channels of their choice. Leveraging various emerging and innovative technologies to acquire shopper data, StoreStream Metrics leverages transactional data with shopper behavior and biometric data to design and activate effective shopper marketing and merchandising experiences.

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In addition to being on the Digital Signage Expo advisory board since the show's inception in 2004, Adrian also is a business and strategy advisor to three technology startups encompassing mobile proximity/content and experiential marketing, RFID merchandising and music.

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