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We design, activate, measure and optimize digital media solutions based upon quantitative evidence that forge an emotional connection with your shoppers by combining data analytics and storytelling. Our core sectors of expertise are retail, QSR, digital signage, digital asset management, digital media workflows and publishing solutions.

Adrian possesses a clear understanding of the transformational and disruptive change occurring in retail where digitally empowered shoppers are taking control of how they engage with brands- and design solutions that help brands manage their journey.  Having an intimate understanding of the internal and external retail ecosystem, Adrian has been able to successfully design and convey broader digital shopper experience concepts, strategies and their benefits to all stakeholders. He has a proven track record of creating digital media strategies and activating technology solutions that bridge home, life and in-store—exceeding corporate and shopper expectations.

As a digital media workflow transformation consultant, Adrian bridges the ‘business objective’ gap between the Chief Marketing Officer and IT community. Spanning more than 30 years of introducing various emerging digital media technologies, Adrian now assists brands, retailers and agencies designing and creating digital media strategies and activating intelligent cross-channel shopper marketing communication and media delivery tactics that connect brands and shoppers whether at home, in life or in-store.


Adrian has spent the past 21 years pioneering all aspects of digital media communication from content creation, curation, configuration, publishing and delivery to digitally empowered shoppers by way of media channels of their choice. Leveraging various emerging and innovative technologies to acquire shopper data, StoreStream Metrics leverages transactional data with shopper behavior and biometric data to design and activate effective shopper marketing and merchandising experiences.

In addition to being on the Digital Signage Expo advisory board since the show's inception in 2004, Adrian also is a business and strategy advisor to three technology startups encompassing mobile proximity/content and experiential marketing, RFID merchandising and music.

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Al McClain
Industry Development Director

Al was the CEO and co-founder of for 21 years. RetailWire is recognized as the expert discussion community for the retailing community. Al has 30+ years in the retail, tech, and CPG spaces. Career highlights include sales/management stints with Luzianne-Blue Plate Foods, Bestfoods, Red Rose Tea, and Progressive Grocer (Trade Dimensions and Retail Insights divisions). Al co-founded in 1997, a precursor to


Clients have included SAP, IBM, Oracle, IRI, Aptos, Criteo, CPC Strategy, Listrak, Rakuten, Expert Voice, Optimizely, Alliance Data, Mirakl, etc.

Al has spoken extensively at industry events, for the National Grocers Association, the Institute for International Research, the Magazine Publishers Association, the d2 Digital Dialogue Conference, the Category Management Association, Shoptalk, and Future Stores East. He has written for publications such as Nielsen Wire, Loyalty Management,, and

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